What Is The Global Site Tag For Google Analytics?

Instead of managing multiple tags for different Google products, you can use the Google tag across your entire site and connect the tag to multiple destinations. Learn more about the...

A simplified look at what the Google Global Site Tag is and how it is extremely important for futureproofing your analytics

The Global Site Tag, often called gtag.js, is a unified JavaScript tagging framework for sending analytics and advertising data to Google products like Google Analytics 4 and Google Ads, as well as third-party integrations.

Gtag（gtag.js）是Google Tag的縮寫，這是一個基於JavaScript的標籤，您可以添加到您的網站以使用多種Google產品，包括Google Analytics。

Instead of managing multiple tags for different Google product accounts, you can use the Google tag across your entire website and connect the tag to multiple destinations. The Google...

Global Site Tag (gtag.js) is a new Google Analytics replacement. WP Global Site Tag provides a framework for streamlined web page tagging – giving you better control while making implementation easier.

簡單來說， global site tag，也就是我們常說的 gtag.js 或「Google 全站標籤」，就是 Google 提供的一個統一且現代化的 JavaScript 程式碼框架。